Marketing automation is among the most popular strategies used by eCommerce marketers today. It helps to create personalized experiences for every stage of the customer journey, maintain consistency across channels, and build strong customer relationships.

The right marketing automation tools save time, streamline the sales process, and boost leads. They also reduce human errors that can be pretty off-putting when you’re trying to build a cool brand image.

On average, 50% of companies use marketing automation and its total market size is expected to reach $8.42 billion by 2027. Quite clearly, this is a trend you simply can’t ignore.

In this blog post, we take a look at eight outstanding marketing automation case studies from popular eCommerce brands. These will give you the inspiration you need to create and run successful automated campaigns.

1. Cart abandonment emails and messages

For eCommerce businesses, nothing is as frustrating as shopping cart abandonment. Research shows that 69.8% of customers abandon their carts and don’t complete the purchase process.

Customers who add products to their shopping cart but don’t make it to the checkout process are a source of lost revenue. So, set up cart abandonment recovery sequences using your marketing automation software. This will trigger an abandoned cart email (or an eCommerce SMS) whenever a customer leaves unpurchased products in their cart.

2. Email marketing automation

Research shows that marketers who use segmented email campaigns see a 760% increase in revenue. That’s why your email marketing strategy needs to be backed by proper customer segmentation and targeting.

Sending automated emails to an irrelevant target market will just be a waste of resources. If your content does not resonate with them, they won’t bother to open your emails or take the desired action.

Take this email automation case study from Draper James, for example. Every year, the eCommerce brand celebrates the birthday of its founder, Reese Witherspoon by offering customers a weekend-long sale in mid-March.

3. Price tracking automation

Marketing automation tools can come in real handy for eCommerce brands that want to notify potential customers about a drop in their product prices. Here’s a great eCommerce case study that shows the impact of creating a personalized experience for customers based on behavioral segmentation.

Premier is an eCommerce brand that sells apparel, accessories, and skateboarding products. Its owner, Eric Blanding found the perfect solution for creating memorable customer experiences.

As a small business owner, it was impossible for him to notify customers manually about a drop in prices given how big the product catalog was. But the Price Drop Trigger automation made it very easy to send automated emails to customers who had shown interest in those products earlier. The ease of setting it up was pretty impressive.